{"product_id":"utility-beard-softener","title":"UTILITY BEARD SOFTENER","description":"\u003cdiv class=\"rte\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eLife is hard; soften up\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eUtility Softener is a versatile beard and hair conditioner that restores hydration lost from showering, strengthens hair follicles, and helps prevent breakage. Use it daily for a softer, healthier, and easier to style beard and mane. Utility Softener doubles down as a moisturizing shave lotion that reduces irritation and keeps skin soft.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUtility Softener pairs perfectly with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"Beardbrand Utility Wash\" href=\"https:\/\/www.beardbrand.com\/products\/utility-beard-wash\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.beardbrand.com\/products\/utility-beard-wash\" target=\"_blank\"\u003eUtility Wash\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBattle scars proudly shown\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eGrowth doesn't come easily. There are setbacks, defeats, and valuable lessons along the way. Every bump, bruise, scar, broken bone, and broken heart tells a story and should be worn with pride. That same philosophy applies to Beardbrand packaging. Your aluminum bottles and jars will dent and get dinged up along the way. We see it as a reminder to not hide from our scars and imperfections—but to embrace them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan aria-controls=\"toggle-13971a59-bba4-48c1-a1c3-69524967c540\" aria-expanded=\"true\" class=\"toggle__title opened\" tabindex=\"0\"\u003ePRODUCT INFORMATION\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 12 3\" height=\"13\" width=\"12\" class=\"svg symbol symbol--minus\"\u003e\u003cpath fill=\"#262627\" d=\"M12 0.5V2.5L0 2.5L1.19209e-07 0.5L12 0.5Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"toggle__content\" id=\"toggle-13971a59-bba4-48c1-a1c3-69524967c540\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"product-title h4\"\u003eHOW TO USE UTILITY BEARD SOFTENER\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBEARD CONDITIONER:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApply a nickel-sized amount of Utility Softener to your beard, focusing on the hair tips. Bask in the awesome fragrance under your nose while letting it soak in. Rinse. Use Utility Softener on its own or after washing your beard with Utility Wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAIR CONDITIONER:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApply a nickel-sized amount of Utility Softener to your hair, focusing on the hair tips. Let it soak in for the duration of your shower. Rinse. Use Utility Softener on its own or after washing your hair with Utility Wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSHAVE LOTION:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUse Utility Softener in place of shaving cream for a slick and smooth shave that moisturizes skin and reduces irritation.\u003c\/p\u003e\n\u003ch2 class=\"product-title h4\"\u003eADVANCED BEARD + HAIR SOFTENING\u003c\/h2\u003e\n\u003cp\u003eIf you want to make your beard and hair even more soft, touchable, and easy to style, try these advanced softening techniques:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCo-washing (conditioner washing):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIt sounds counter-intuitive, but instead of using Utility Wash every time you shower, try using Utility Softener instead. Utility Softener contains enough cleansing ingredients to take care of any routine bacteria in your beard while keeping it moisturized. Reserve the stronger Utility Wash for a weekly deep-clean or for days when your beard is extra soiled with sweat and dirt.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLet it soak:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApply Utility Softener at the start of your shower and let it soak in while you wash the rest of your body. The more time it spends on your hair, the more time it has to work its magic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeave it in:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFor the ultimate softening boost, apply a small amount of Utility Softener to a damp beard, and skip the rinse altogether. Set it and forget it while you go about your day. Just be sure to give your beard a thorough rinse before adding more Utility Softener the next day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eKeep in mind that everyone's hair is different, so experiment with these three techniques to find what works best for you.\u003c\/p\u003e\n\u003ch2 class=\"product-title h4\"\u003eHOW MUCH UTILITY BEARD SOFTENER YOU GET\u003c\/h2\u003e\n\u003cp\u003e14 fl oz \/ 414 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beard Brand","offers":[{"title":"Default Title","offer_id":45241409700131,"sku":"","price":3800.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/6690\/0515\/files\/USOM_1080x_363d9c6a-1f63-4581-b329-75e631f93acf.webp?v=1687952269","url":"https:\/\/beardiweirdo.myshopify.com\/products\/utility-beard-softener","provider":"Beard Brand","version":"1.0","type":"link"}